MS4227 - Pricing and Revenue Management | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course provides students with a comprehensive understanding of revenue management and its strategic importance in optimizing revenue and profitability for organizations. Through lectures, case studies, discussions, and group exercises, students will learn how to identify and exploit opportunities for revenue optimization across various business contexts, from service industries to airlines. Students will learn to build quantitative models and solve the models using Microsoft Excel.? We will also explore real-world examples and best practices across different industries. The course aims to equip students with the necessary tools and insights to excel in revenue management roles or enhance their decision-making capabilities in a business environment. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 70% | ||||||||||
Examination: 30% | ||||||||||
Examination Duration: 3 hours | ||||||||||
Detailed Course Information | ||||||||||
| MS4227.pdf | ||||||||||
