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MS4251 - Marketing Analytics Techniques

Offering Academic Unit	Department of Decision Analytics and Operations
Credit Units	3
Course Duration	One Semester
Pre-requisite(s)	MS3252
Pre-cursor(s)	MS3251
Exclusive Courses:	MS4216 or MS4225
*Course Offering Term:**	Semester B 2025/26 (Tentative)

* The offering term is subject to change without prior notice

Course Aims

This course aims to :

Develop students' ability to use data analysis and statistical modelling techniques introduced in the course to solve real world marketing problems which are related to marketing research and survey data.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%

Examination: 50%

Examination Duration: 2 hours

Examination A written exam assessing studentsa?? understanding of key concepts in marketing analytics techniques, and their ability to evaluate statistical theories and methods.

Detailed Course Information

MS4251.pdf

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