Media and Communication (Majors: BA Digital Television and Broadcasting / BA Media and Communication)

The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.

Entrance Requirements

JUPAS Applicants

JUPAS Entrance Requirements

JS1106 Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
HKDSE Subject	Minimum Level Required
English Language	Level 3
Chinese Language	Level 3
Mathematics	Level 2
Citizenship and Social Development	Attained
Elective 1	Level 3
Elective 2	Level 3

Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Admission Arrangements

Applicants of this programme (admission code: 1106) will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Media and Communication; Digital Television and Broadcasting) after one year of study. The top 40% of students^# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

^# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses

Applicants eligible for advanced standing entry may submit an application to the following programmes:

BA Media and Communication (admission code: 1341A)
BA Digital Television and Broadcasting (admission code: 1356A)

Curriculum Structure

Year 1 - Semester A (Total number of credit units: 15)
Course Code and Title	Credit Units
University requirement (6 credits)
GE1401 University English ¹	3
GE1501 Chinese Civilisation - History and Philosophy	3
College requirement (3 credits)
One College Foundation course ²	3
Gateway Education (3 credits)
One College-specified course ³	3
Foundation-year Course (3 credits)
COM2105 Visual Communication ⁴	3
Year 1 - Semester B (Total number of credit units: 15)
Course Code and Title	Credit Units
University requirement (3 credits)
GE2412 English for the Humanities and Social Sciences	3
College requirement (3 credits)
One College Foundation course ²	3
Gateway Education (6 credits)
One GE course	3
One College-specified course ³	3
Foundation-year Course (3 credits)
COM2118 Media and Society ⁴	3

Note ¹	Students whose entry qualification in English falls below Level 4 in HKDSE English Language OR Grade D in HKALE AS-level Use of English are required to complete the 6-credit EL0200 English for Academic Purposes course prior to taking the above GE English courses.
Note ²	Students should complete both of the two College foundation courses each from the liberal arts group and the social science group in their first-year of study as indicated in the above study plan. Students should not take the foundation course of by their home department for fulfillment of the College Requirement.
Note ³	Students are strongly advised to take two College-specified courses as indicated in the above study plan.
Note ⁴	Students are strongly advised to take two Foundation-year courses as indicated in the above study plan.

Department of Media and Communication

Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that focus on media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we integrate new technologies, media skills, communication theories and creativity in our education.

The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. Our facilities include digital TV filming/editing studios, 3D virtual TV/audio recording/advertising filming/design studios, new media and eye-tracking laboratories.

During their undergraduate studies, our students have many opportunities to travel abroad on study trips, participate in student exchanges and engage in overseas internships. Our graduates are rapidly employed after graduation and enter a wide range of professions and careers, such as media industries, telecommunications, advertising/public relations, and business and education.

The Department currently offers the following two majors:

BA Digital Television and Broadcasting

BA Media and Communication

Bachelor's and Master's Degrees

Undergraduate plus
CityUHK Taught Postgraduate
Degree Programmes

BA Media and Communication and MA Communication and New Media
(MA offered by Department of Media and Communication)
文學士(媒體與傳播) 及文學碩士(傳播與新媒體)

BA Media and Communication and MA Integrated Marketing Communication
(MA offered by Department of Media and Communication)
文學士(媒體與傳播) 及文學碩士(整合營銷傳播)

BA Media and Communication and MA Language Studies
(MA offered by Department of Linguistics and Translation)
文學士(媒體與傳播) 及文學碩士(語言研究)

BA Media and Communication and MA Creative Media
(MA offered by School of Creative Media)
文學士(媒體與傳播) 及文學碩士(創(chuàng)意媒體)

BA Media and Communication and MSc Marketing
(MSc offered by Department of Marketing in the College of Business)
文學士(媒體與傳播) 及理學碩士(市場營銷學)

BA Digital Television and Broadcasting and MA Communication and New Media
(MA offered by Department of Media and Communication)
文學士(數(shù)碼電視與廣播) 及文學碩士(傳播與新媒體)

BA Digital Television and Broadcasting and MA Integrated Marketing Communication
(MA offered by Department of Media and Communication)
文學士(數(shù)碼電視與廣播) 及文學碩士(整合營銷傳播)

BA in Digital Television and Broadcasting and MA in Language Studies
(MA offered by Department of Linguistics and Translation)
文學士(數(shù)碼電視與廣播) 及文學碩士(語言研究)

BA Digital Television and Broadcasting and MA Creative Media
(MA offered by School of Creative Media)
文學士(數(shù)碼電視與廣播) 及文學碩士(創(chuàng)意媒體)

BA Digital Television and Broadcasting and MSc Marketing
(MSc offered by Department of Marketing in the College of Business)
文學士(數(shù)碼電視與廣播) 及理學碩士(市場營銷學)

Undergraduate plus
Overseas Taught Postgraduate
Degree Programmes

BA Media and Communication and Master of Science in Advertising
(MS offered by University of Illinois at Urbana-Champaign)

BA Digital Television and Broadcasting and Master of Science in Advertising
(MS offered by University of Illinois at Urbana-Champaign)

For details, please refer to http://www.jvrhmfr.xyz/class/ug/bachelor_degree_prog.aspx

Useful Links

Undergraduate Catalogue
Department of Media and Communication
College of Liberal Arts and Social Sciences
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme