BBA Business Decision Analytics (Streams: Decision Analytics / Data Informatics)

The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream:

Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
Enable students to solve business problems by a judicious application of technical and practical skills
Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream:

Provide professional training in data analytics, information management, business knowledge and communication skills
Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
Enable students to obtain international professional qualifications (Base SAS)
Prepare students to work in the areas which require both data analytics and information management knowledge.

Why BBA Business Decision Analytics at CityUHK College of Business?

1. BBA Business Decision Analytics programme offers you:

Learn business analytics, statistics, business intelligence, risk management, information management skills
Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements

JUPAS Applicants

JUPAS Entrance Requirements

JS1026 BBA Business Decision Analytics
HKDSE Subject	Minimum Level Required
English Language	Level 3
Chinese Language	Level 3
Mathematics	Level 3
Citizenship and Social Development	Attained
Elective 1	Level 3
Elective 2	Level 3

Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Curriculum Structure

Please visit the following website for the detailed curriculum:

Business Decision Analytics

Career Prospects

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Summer Internship Programme

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

Gloria Andry Putri (Intern in HSBC)

Hi! My name is Gloria. In July 2022, I joined The Hong Kong and Shanghai Banking Corporation Limited (HSBC) as an intern in Commercial Banking, specifically in Business Banking - Strategy and Innovation.

Job Nature

My daily tasks include data analysis to understand client behavior in our platform, research, and engaging with clients. One of the biggest projects I was assigned to support was the launch of the new platform called Business Go which allows me to communicate with different teams and divisions including marketing, IT, content, and many more. BDAN has prepared me with the essential skills including excel, SQL, and presentations which I could apply directly to the projects.

Achievement and Learnings

During the internship, I was able to connect with like-minded people, have a better understanding of the business, and applied what I have learnt in university. Not to mention, my team has taught me on how to present data in a more efficient way to align with business expectations. This internship allowed me to find my passion in the financial industry and decide to pursue a career in banking.

Philomena Wang (Intern in Sigtica Limited)

Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.

Job Nature

Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.

Learning and Achievement

This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.

Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.

Professional Qualification

Students are able to obtain internationally recognised professional qualifications including:

SAS Base Programmer Certification

SAS Advanced Programmer Certification

SAS Predictive Modeler Certification

The Financial Risk Manager (FRM).

Co-curricular Activities and Learning Support

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

overseas exposure during semester breaks, including study trips to renowned companies and universities;
internship placements in multinational companies to be arranged locally or overseas;
networking with top business students admitted locally and overseas;
professional mentorships provided by professors and professional practitioners; and
cultivation of social responsibility through community services and voluntary work.

Useful Links

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme