BBA Business Decision Analytics (Streams: Decision Analytics / Data Informatics)
1026 (JS1026)
Local Places:
24 (For First Year and Advanced Standing I Entries; Tentative)*
Non-Local Places
(For Overall Direct Applications):
Around 400
+852 3442 8304 (Phone)
+852 3442 0189 (Fax)
* for JUPAS and non-JUPAS admissions
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Decision Analytics Stream:
- Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
- Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
- Enable students to solve business problems by a judicious application of technical and practical skills
- Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
- Prepare students for a statistical and analyst position in the financial, commercial, and government sector
Data Informatics Stream:
- Provide professional training in data analytics, information management, business knowledge and communication skills
- Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
- Enable students to obtain international professional qualifications (Base SAS)
- Prepare students to work in the areas which require both data analytics and information management knowledge.
1. BBA Business Decision Analytics programme offers you:
- Learn business analytics, statistics, business intelligence, risk management, information management skills
- Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
- Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
- Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
- Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)
- College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
- Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
- Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
- Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
JUPAS Entrance Requirements
| JS1026 BBA Business Decision Analytics | |
| HKDSE Subject | Minimum Level Required |
| English Language | Level 3 |
| Chinese Language | Level 3 |
| Mathematics | Level 3 |
| Citizenship and Social Development | Attained |
| Elective 1 | Level 3 |
| Elective 2 | Level 3 |
Notes:
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
To be considered for admission, you must satisfy the General Entrance Requirements.
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.
Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Students are able to obtain internationally recognised professional qualifications including:
SAS Base Programmer Certification
SAS Advanced Programmer Certification
SAS Predictive Modeler Certification
The Financial Risk Manager (FRM).
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:
- overseas exposure during semester breaks, including study trips to renowned companies and universities;
- internship placements in multinational companies to be arranged locally or overseas;
- networking with top business students admitted locally and overseas;
- professional mentorships provided by professors and professional practitioners; and
- cultivation of social responsibility through community services and voluntary work.
BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme
+852 3442 8644
+852 3442 0189
On a selective basis
- December 2024 to August 2025
- Individual interview
(15 to 30 minutes)
- English
On a selective basis
- Late July 2025
- Group interview
- English
