SEEM4109 - Product and Service Design and Innovation | ||||||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||||||
Course Aims | ||||||||||||||
Modern enterprises need to continually design and innovate their products and services in order to stay competitive in the globalized marketplace. This course aims to give students qualitative knowledge and techniques useful for designing new products and services for modern enterprises. After an introduction to issues surrounding the challenges of product and service development, this course will provide students with the techniques in identifying opportunities and customer needs for developing new products and/or services. The basics of planning and managing product/service design projects will be introduced. It will also teach concept generation, concept selection and concept testing for developing new products and/or services. The students will have the opportunity to practice? these techniques through a team project of their choice. | ||||||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||||||
Continuous Assessment: 100% | ||||||||||||||
Detailed Course Information | ||||||||||||||
| SEEM4109.pdf | ||||||||||||||
Useful Links | ||||||||||||||
| Department of Systems Engineering | ||||||||||||||
