Ph.D., Department of Media and Communication, City University of Hong Kong, 2021-present
Master of Social Science in Corporate Communication, School of Journalism and Communication, The Chinese University of Hong Kong, 2019-2020
Bachelor of Management in Public Relations, School of Communication and Design, Sun Yat-sen University, 2015-2019
Honors & Awards
Top Faculty Paper Award, Public Relations Division, the International Communication Association (June 2025)
Public Relations & New Media Top Ethics Paper Award, International Public Relations Research Conference (March 2025)
Outstanding Academic Performance Award for Research Degree Students (September 2024)
Top Faculty Paper Award, Information System Division, the International Communication Association (May 2023)
Institutional Research Tuition Scholarship , City University of Hong Kong (Sep 2022; Sep 2023)
Outstanding Academic Papers by Students (OAPS) Award, City University of Hong Kong (Mar 2022)
Journal Publication (* Corresponding author)
Kim, J. W., Cai, Q.*, Kao, L., & Huang, Y. H. C. (2024). How Attribution of COVID-19 Crisis Responsibility Predicts Hong Kong Citizens’ Intention to Accept Vaccination. Vaccines, 12(12), 1305. https://doi.org/10.3390/vaccines12121305 [SCIE]
Huang, Y. H. C., Liu, H., Cai, Q., & Sun, J. (2024). Effects of public concerns on favorable attitudes to pandemic containment policies: a two-wave panel survey study in Hong Kong. Journal of Public Health Policy, 1-13. https://doi.org/10.1057/s41271-024-00524-y [SSCI]
Lau, J., Huang, Y. H. C.*, Cai, Q., Li, J., Sun, J., & Liu, R. (2023). Self-Transcendence: A cross-cultural study with Democracy in the COVID-19 pandemic. Cross-Cultural Research. https://doi.org/10.1177/10693971231192729 [SSCI]
Huang, Y. H. C., Sun, J.*, Liu, R., Lau, J., & Cai, Q. (2022). Country/Region Level Pandemic Severity Moderates the Relationships among Risk Experience, Perceived Life Satisfaction, and Psychological Distress in COVID-19. International Journal of Environmental Research and Public Health, 19(24), 16541. https://doi.org/10.3390/ijerph192416541 [SCIE & SSCI]
Wang, X., Huang, Y.-H. C.*, & Cai, Q. (2022). Increasing vaccination: Psychological characteristics of COVID-19 vaccine advocates, converts, and resisters in Hong Kong. Vaccines, 10(10), 1744. https://doi.org/10.3390/vaccines10101744 [SCIE]
Dai, Y., Huang, Y.-H. C.*, Jia, W., & Cai, Q., (2022). The paradoxical effects of institutional trust on risk perception and risk management in the Covid-19 pandemic: Evidence from three societies. Journal of Risk Research. https://doi.org/10.1080/13669877.2022.2108122 [SSCI]
Wang, Y., Huang, Y. H. C.*, & Cai, Q. (2022). Exploring the mediating role of government–public relationships during the COVID-19 pandemic: A model comparison approach. Public Relations Review, 102231. https://doi.org/10.1016/j.pubrev.2022.102231 [SSCI]
Huang, Y. H. C., & Cai, Q*. (2022). Negotiating disciplines: A model of integrative public relations from a conflict-resolution perspective. Negotiation and Conflict Management Research, 15(2), 78-99. https://doi.org/10.34891/20220413-581 [SSCI]
Liu, R., Huang, Y. H. C.*, Sun, J., Lau, J., & Cai, Q. (2022). A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies. International Journal of Environmental Research and Public Health, 19(6), 3705. https://doi.org/10.3390/ijerph19063705 [SCIE & SSCI]
Book Chapters
Huang, Y. -H. C., Zhang, L., & Cai, Q. (forthcoming). The ABC Model of Technology-Enabled Communication Engagement. In S. A. Bowen & E. Erzikova (Eds), Handbook of Innovations in Strategic Communication. Edward Elgar.
Huang, Y.-H. C., Sun, J., Liu, R., Cai, Q., Liu, H., Zhang, L. (2024). Why and How We Trust: A Systematic Review of the Role Played by Trust in Crisis, Risk, and Disaster Communication Studies in Eastern and Western Cultures. In B. F. Liu & A. Mehta (Eds), Handbook of Risk, Crisis, and Disaster Communication, Routledge.
Selected Conference Papers
Huang, Y.-H. C., Cai, Q., Liu, H., Liu, R., Zhang, L., & Wang, X. (June 2025). Trust-Mediated Model of Dialogic Communication and Public Engagement in Preventive Behavior: Evidence from Eight Societies. Paper to be presented at the 75th Annual Conference of International Communication Association (ICA). Denver, U.S., June 12-16, 2025. [Top Faculty Paper Award, Public Relations Division]
Wang, X., Sun, Y., Cai, Q., & Huang, Y.-H. C. (June 2025). Institutional Trust Examined: Validating and Cross-Validating the Construct. Paper to be presented at the 75th Annual Conference of International Communication Association (ICA). Denver, U.S., June 12-16, 2025.
Huang, Y.-H. C., Liu, H., Cai, Q., Zhang, L., Liu, R., & Wang, X. (June 2025). Trust Subdimensions as Mediators in the Relationship Between Crisis Response and Satisfaction: A Cross-Regional Study of the Fukushima Nuclear Wastewater Crisis. Paper to be presented at the 75th Annual Conference of International Communication Association (ICA). Denver, U.S., June 12-16, 2025.
Huang, Y.-H. C., Liu, R., Zhang, L., Cai, Q., Liu, H., & Wang, X. (June 2025). Media Determinism or Media Amplification: Model Comparisons on Media Effects During Crises. Paper to be presented at the 75th Annual Conference of International Communication Association (ICA). Denver, U.S., June 12-16, 2025.
Huang, Y.-H. C., Lyu, X., Cai, Q., & Liu, R. (June 2025). Deconstructing Trust during Public Health Crises Across Government, Health Institutions, and Experts: A Cluster Analysis in Three Chinese Societies. Paper to be presented at the 75th Annual Conference of International Communication Association (ICA). Denver, U.S., June 12-16, 2025.
Zhang, J., Ki, E. J., & Cai, Q. (March 2025). How Do Businesses Legitimize Artificial Intelligence (AI)? Ethical AI in Corporate Ethics Statements. Paper presented at the 28th annual International Public Relations Research Conference (IPRRC). Orlando, USA, March 6 -8, 2025. [Public Relations & New Media Top Ethics Paper Award]
Huang, Y.-H. C., Cai, Q., Wang, X., & Sun, J. (June 2024). What Drives Policy Compliance? The Protection-Motivated Mediating Model of Institutional Trust, Risk Paradox, and Zero Covid Policy. Paper presented at the 74th Annual Conference of International Communication Association (ICA). Gold Coast, Australia, June 20-24, 2024.
Huang, Y.-H. C., Sun, J., Liu, H., Liu, R., Cai, Q., Li, J., Lau, J., & Liu, Y. (June 2024). A Multidimensional and Cross-cultural Scale for Measuring Institutional Trust. Paper presented at the 74th Annual Conference of International Communication Association (ICA). Gold Coast, Australia, June 20-24, 2024.
Huang, Y.-H. C. & Cai, Q. (June 2024). Unpacking the Relationship Between Misinformation Exposure and Health Behaviors in Covid-19: The S-O-R Perspective. Paper presented at the 74th Annual Conference of International Communication Association (ICA). Gold Coast, Australia, June 20-24, 2024.
Zhi, P., Lin, F., Ouyang, Y., Kao, L., Cai, Q., Liu, H., Lin, L. Y-H., Wang, J., Li, W. J. & Huang, Y. H. C. (June 2024). Does Perceiving Regulation Matter? an empirical study on the adoption of Autonomous vehicles in great bay. Paper presented at the 2024 Joint ICA Preconference, Brisbane, Australia, June 18, 2024.
Huang, Y.-H. C., Zhang, L., & Cai, Q. (June 2024). The ABC Model of Technology-Enabled Communication Engagement: Investigating a Canadian Beer Campaign. Paper presented at the 2024 Joint ICA Preconference: Impacts of Strategic Communication in an Interconnected World, Sydney, Australia, June 16-17, 2024.
Jia, W., Dai, N., Huang, Y.-H. C., Cai, Q. (May 2023). How Sharing COVID-19 Information Promotes Prevention Behaviors of the Sharers: Causal Evidence from Longitudinal Survey Data. Paper to be presented at the 73rd Annual Conference of International Communication Association (ICA). Toronto, Canada. May 25-29, 2023. [Top Paper Award, Information System Division]
Huang, Y.-H. C., Wei, R., Lo, V., Sun, J., Cai, Q., Yu, W. (May 2023). COVID Messaging in Context: The Role of Information Environment in Understanding Vaccination Hesitancy in Four Asian Cities. Paper to be presented at the 73rd Annual Conference of International Communication Association (ICA). Toronto, Canada. May 25-29, 2023.
Huang, Y.-H. C., Liu, H., Cai, Q., Sun, J. (May 2023). Effects of concern over politicization and economic implications on favorable attitudes to COVID-19 containment policies. Paper to be presented at the 73rd Annual Conference of International Communication Association (ICA). Toronto, Canada. May 25-29, 2023.
Cai, Q. (August 2022). Social Media Use, Trust, and Relational Commitment in Corporate Social Responsibility (CSR) Practices. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2022. Detroit, United States. August 3-6, 2022.
Lau, J., Huang, Y.-H. C., Cai, Q., Li, J., Sun, J., & Liu R. (August 2022), Self-transcendence: A look at its intricate role in the COVID-19 pandemic. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2022. Detroit, United States. August 3-6, 2022.
Huang, Y.-H. C., Lin, F., Lin, L. Y.-H., Lee, J.-A., Song, Y., He, S. Y., Li, J., Xiang, Y., Wang, J., & Cai, Q. (June 2022). Towards a Multi-Perspective Model of Responsible Innovation Ecosystem (RIE): Trust-Based Autonomous Vehicles (TAVs). Paper presented at the Quality & Productivity Research Conference 2022. San Francisco, United States. June 13-16, 2022.
Sun, J., Huang, Y.-H. C., Liu, R., Lau, S., & Cai, Q. (May 2022). Keeping up with the herd: Social comparison, risk, and resilience in COVID-19 era. Paper presented at the 72nd Annual Conference of International Communication Association (ICA), May 26-30, 2022.
Liu, R., Huang, Y.-H. C., Sun, J., Lau, S., & Cai, Q. (May 2022). A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies. Paper presented at the 72nd Annual Conference of International Communication Association (ICA), May 26-30, 2022.
Huang, Y. H. C., Cai, Q., Sun, J., Zhang, Y., Li, Y., & Lau, S. K. J. (2021). Value vs. Risk Perception: Which Contributes More to COVID-19 Vaccine Hesitancy? Paper presented at the 15th European Sociological Association Conference in Barcelona, Spain. Virtual Conference, 31 August – 3 September, 2021.
Wang, Y., Huang, Y. H. C., & Cai, Q. (2021). Exploring the Mediating Effect of Government–Public Relationships during the COVID-19 Pandemic: A Model Comparison Approach. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Huang, Y. H. C., Sun, J., & Cai, Q. (2021). To Vax or Not to Vax: The Impact of Issue Interpretation and Trust on Vaccination Intention. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Kim, J. W., Huang, Y. H. C., & Cai, Q. (2021) How attribution of crisis responsibility affects Covid-19 vaccination intent: The mediating mechanism by institutional trust and emotions. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Wu, S. C., Cai, Q., Mo, Y., (July 2021). Serving whom? Examining the motives and types of corporate social responsibility actions "during" a public health crisis. Paper presented at the BledCom 2021, Virtual Conference, July 2-3, 2021.
Huang, Y. H. C. & Cai, Q. (May 2021). Let Our Sub-Disciplines Speak: What Public Relations and Organizational Communication Can Learn from Each Other. Paper presented at the 71st Annual Conference of International Communication Association (ICA), Virtual Conference, May 27-31, 2021.
Cai, Q. (August 2020). Crisis Communication Strategy in Crisis of Chinese Celebrities with Huge Fan Base. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2020. Virtual Conference, August 6-9, 2020.
Working Experience
Research Assistant, Department of Media and Communication, City University of Hong Kong, 2020-2021
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