MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)
Programme Structure for student to be admitted in 2022
Programme Core Courses for All Streams (12 credits)
|
Course Code |
Course Title |
Credit Units |
|
COM5101
|
Communication Fundamentals
|
3 |
|
COM5104
|
Research Methods for Communication and New Media
|
3 |
|
COM5501
|
Internet Communication
|
3 |
|
COM6601
|
Capstone Project
|
3 |
1. Media Data Analytics Stream
A) Stream Compulsory Courses (9 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5506
|
Social Network Analysis for Communication
|
3 |
|
COM5507
|
Social Media Data Acquisition and Processing
|
3 |
|
COM5508
|
Media Data Analytics
|
3 |
B) Stream Electives (6 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5102
|
Global Media in the Digital Era
|
3 |
|
COM5103
|
Policy and Regulations of New Media
|
3 |
|
COM5105
|
Media Economics and Financial Markets
|
3 |
|
COM5106
|
Integrated Marketing Communication
|
3 |
|
COM5107
|
Professional Communication Skills
|
3 |
|
COM5108
|
Psychological Processing of New Media
|
3 |
|
COM5110
|
Public Communication Campaign Management
|
3 |
|
COM5112
|
Communication Research Seminar
|
3 |
|
COM5401
|
Advertising Production and Management
|
3 |
|
COM5402
|
Public Relations Strategies
|
3 |
|
COM5403
|
Crisis Communication and Management
|
3 |
|
COM5502
|
Multimedia Communication
|
3 |
|
COM5503
|
Dynamic Web Communication
|
3 |
|
COM5504
|
Advanced Multimedia Communication
|
3 |
|
COM5505
|
Digital Media for E-marketing
|
3 |
|
COM5509
|
Digital Visual Media
|
3 |
|
COM5602
|
Directed Studies
|
3 |
|
COM5603
|
Dissertation
|
3 |
|
COM5604
|
Professional Internship
|
3 |
|
COM5605
|
Multimedia Practicum
|
3 |
2. Visual Media Stream
A) Stream Compulsory Courses (9 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5504
|
Advanced Multimedia Communication
|
3 |
|
COM5509
|
Digital Visual Media
|
3 |
|
COM5605
|
Multimedia Practicum
|
3 |
B) Stream Electives (6 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5102
|
Global Media in the Digital Era
|
3 |
|
COM5103
|
Policy and Regulations of New Media
|
3 |
|
COM5105
|
Media Economics and Management
|
3 |
|
COM5106
|
Integrated Marketing Communication
|
3 |
|
COM5107
|
Professional Communication Skills
|
3 |
|
COM5108
|
Psychological Processing of New Media
|
3 |
|
COM5110
|
Public Communication Campaign Management
|
3 |
|
COM5112
|
Communication Research Seminar
|
3 |
|
COM5401
|
Advertising Production and Management
|
3 |
|
COM5402
|
Public Relations Strategies
|
3 |
|
COM5403
|
Crisis Communication and Management
|
3 |
|
COM5502
|
Multimedia Communication
|
3 |
|
COM5503
|
Dynamic Web Communication
|
3 |
|
COM5505
|
Digital Media for E-marketing
|
3 |
|
COM5506
|
Social Network Analysis for Communication
|
3 |
|
COM5507
|
Social Media Data Acquisition and Processing
|
3 |
|
COM5508
|
Media Data Analytics
|
3 |
|
COM5602
|
Directed Studies
|
3 |
|
COM5603
|
Dissertation
|
3 |
|
COM5604
|
Professional Internship
|
3 |
3. Digital Media Stream
A) Stream Compulsory Courses (9 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5102
|
Global Media in the Digital Era
|
3 |
|
COM5103
|
Policy and Regulations of New Media
|
3 |
|
COM5502
|
Multimedia Communication
|
3 |
B) Stream Electives Courses (6 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5105
|
Media Economics and Management
|
3 |
|
COM5106
|
Integrated Marketing Communication
|
3 |
|
COM5107
|
Professional Communication Skills
|
3 |
|
COM5108
|
Psychological Processing of New Media
|
3 |
|
COM5110
|
Public Communication Campaign Management
|
3 |
|
COM5112
|
Communication Research Seminar
|
3 |
|
COM5401
|
Advertising Production and Management
|
3 |
|
COM5402
|
Public Relations Strategies
|
3 |
|
COM5403
|
Crisis Communication and Management
|
3 |
|
COM5503
|
Dynamic Web Communication
|
3 |
|
COM5504
|
Advanced Multimedia Communication
|
3 |
|
COM5505
|
Digital Media for E-marketing
|
3 |
|
COM5506
|
Social Network Analysis for Communication
|
3 |
|
COM5507
|
Social Media Data Acquisition and Processing
|
3 |
|
COM5508
|
Media Data Analytics
|
3 |
|
COM5509
|
Digital Visual Media
|
3 |
|
COM5602
|
Directed Studies
|
3 |
|
COM5603
|
Dissertation
|
3 |
|
COM5604
|
Professional Internship
|
3 |
|
COM5605
|
Multimedia Practicum
|
3 |
Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.
Programme Requirement
|
|
Credit Units |
|
Programme Core Courses |
12 |
|
Stream Compulsory Courses |
9 |
|
Stream Electives |
6 |
|
Credit Units Required for Graduation :
|
27
|
Study Chart
|
|
Semester A |
Semester B |
|
Full-time Study Mode: |
|
|
Required Core Courses:
COM5101, COM5104, COM5501, COM6601*
One Stream Compulsory Course |
Required Core Courses:
COM6601*
Two Stream Compulsory Courses
Two Stream Electives depending on the stream requirement |
|
Part-time Study Mode: |
|
Year 1 |
Required Core Courses:
COM5101 COM5501
One Stream Compulsory Course |
Stream Compulsory Course(s)
Stream Elective(s) depending on the stream requirement |
|
Year 2 |
Required Core Course:
COM5104, COM6601*
Stream Elective(s) depending on the stream requirement |
Required Core Courses:
COM6601*
Stream Compulsory Course(s)
Stream Elective(s) depending on the stream requirement |
Notes:
-
To complete this programme, each student is required to take and pass FOUR designated programme core courses, THREE stream compulsory courses and TWO stream electives (altogether 27 credits).
-
Students are encouraged to take courses offered in regular Semesters A & B. Course offering in summer is optional, pending the availability of resources.
-
Course offering in summer is optional, pending the availability of resources.
-
*COM6601 is a year-long course(3 credits).
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