According to research1, in 2020, global influencer (KOL) marketing grew at an annual rate of about 40%, with total spending reaching US$10 billion. A report2 stated that in 2019, 50% of the companies using influencers for marketing purposes spent more than US$50,000 a year on advertising.
Influencer marketing has been a trend in digital marketing for years, and many brands are shifting their marketing budget to KOL marketing. However, owing to information limitations of marketing agencies and KOL managers, it is difficult for brands to find a perfectly matched KOL among the thousands of KOLs for their campaigns. And since KOL fan bases are different, relying only on the experience of insiders to match brands with KOLs can be inaccurate. Therefore, most KOL marketing campaigns do not achieve the best results.
HappyJai (Look4kol)’s unique algorithm allows brands to find the perfect KOL match for their marketing campaign. Our database will analyse the KOLs in the market and compare their suitability for a particular campaign. Our database has more than 50 million data nodes on KOL fan interest, which allows us to calculate the suitability of KOL fans for their campaign as well.
Mr Kwok Tsung-yeung (Graduate, The Chinese University of Hong Kong)
Mr Wong Kai-yin (Alumnus, Dept. of Computer Science, CityU)
Ms Chan Po-lam (Undergraduate Student, Dept. of Information Systems, CityU)
(Info based on the company's application form)
- CityU HK Tech 300 Angel Fund (2021)
- Incubatee of HKSTP Incu-Tech Programme (2021)
- 2021 Qianhai Guangdong-Hong Kong-Macao-Taiwan Youth Innovation and Entrepreneurship Competition, 15 Finalist
- Merit Prize, the 7th Hong Kong University Student Innovation and Entrepreneurship Competition, (Startup)